Slick campaigns need the right image to make an adequate impact. If you really want your 'copy' to scream, be sure to get your visuals right. Ideal campaigns ride on a healthy mix of words and visuals, grabbing a larger audience. Some people react to strong sentiments woven into interesting text and some just need a picture to move them. The Best bet is to spend time in selecting or creating the right image for your ad, complimenting it with a powerful message and letting people decide if it gets them in the gut or not. For easy access to high quality Indian and international images, log on to www.photosindia.com
