Showing posts with label stock. Show all posts
Showing posts with label stock. Show all posts

Monday, December 1, 2008

Winter magic with Photosindia.com



Cozy up with warm images of beautiful people. Photosindia.com stocks images to suit every season, be it the hot, hot Delhi summer or the cool environs of the mountains, we have it all. What is interesting is that clothing and lifestyle brands now want an expression, a face, a real person to convey their message rather than a group of mannequin like models dressed in their designs. In an ideal advertising situation, it is better to not showcase designs and patterns as buyers are known to abstain from buying garments displayed in advertisements. Though it is very much the ad that brings the crowds in, it isn't always for the apparel they saw in the ad, it is more for how the model in the ad looks and how he or she makes the buyer feel. Ultimately, you want to feel exactly like the model in those pictures.

Friday, June 27, 2008

Photosindia.com graces international magazine covers


On the topic of ‘right faces at the right places’, I must add that I am seriously considering proposing that tag line for our ‘people’ images. Whenever Photosindia.com images appeared in advertisements we felt gratified by that presence, we felt validated for the kind of research and effort we put into image making and most of all we felt proud. Our images are used across American and European business and lifestyle magazines because of their multi cultural, urban feel. Whenever a product or feature is speaking to Asians, they look to us for inspiration.

Photosindia.com images were used on the cover of a trendy print production based out of Texas, USA. Diya’s Salaam Namaste magazine is targeted at Indian Americans and people doing business with them. From Lifestyle to Bollywood, Diya’s SN has got it all. The features in the magazine are typical of Indian culture and I am sure it makes hundreds of thousands of Indian’s feel more at home, feel more at sync with their country. There are recipes from back home, the fashion scene and best of all the gossip. The most endearing part is the fabulous balance of Eastern culture and Western living that is evident in every article.



With time the canvas is expanding, the usage of our imagery is changing manifold. Fortunately for us consumers are awakening to the potential cost and design benefits of royalty free stock photos. Considering that most creative people try to tell an entire story through one visual, the impact of an image is essential, it should hit home. Photosindia.com images tug at the heart, lighten the moment and add class to a product. Producing for an unknown buyer is the real challenge in stock photography. With collections running into millions, there is still a demand for that elusive image we hope we can think up and produce. At that moment the right question to ask is, what does India look like today? Who is she in 2008? And then make images out of the answers. India is fresh, alive, vibrant, wholesome, unique and today India is brand new.

Our images are apt for such publications because they tell stories we have already captured in our images. The love of a family, the bonding of friends, the support system of a community, it is all so ‘India’! The featured images do complete justice to the concept of this magazine. The image complements the words and makes a delectable package for everyday reading.

Thursday, June 19, 2008

Photosindia.com image showcase on Itasveer.com

www.Photosindia.com is happy to announce their collaboration with yet another likeminded, youthful and spirited e-venture, www.Itasveer.com. They print pictures, we click them. They even put them on t-shirts, mugs and calendars and we would love for you to have some of our images on that kind of stuff. Makes complete sense! Watch this space for more of Photosindia.com & Itasveer.com product launches.



Photosindia.com
is a pioneer in Indian stock photography. Our extensive research and development is evident in our content. Our images are soulful, real and extremely relevant to the current market scenario. Not just in India but the entire world. Photosindia.com images are much sought after because they are the perfect balance of east and west. As Indian lifestyle creeps closer to a more westernized landscape, so does the design of products and services, this in turn effects all the images associated with that product or service. Sometimes you need just the right faces at the just the right places, we guess that’s what Itasveer.com found on Photosindia.com. We are always looking for services that complement our images and the plans with Itasveer.com are definitely unfolding in that direction.

Whether it is digital imagery or old school analogue prints, photographs are the best way to preserve memories. As life gets busier it is good to have pictures on the go, on your laptop, on your phone and in your bag. For all the long hauls at airports, crawling traffic, endless business trips and tiresome relatives, print your pics now.