Monday, January 19, 2009

Get It Right!

Slick campaigns need the right image to make an adequate impact. If you really want your 'copy' to scream, be sure to get your visuals right. Ideal campaigns ride on a healthy mix of words and visuals, grabbing a larger audience. Some people react to strong sentiments woven into interesting text and some just need a picture to move them. The Best bet is to spend time in selecting or creating the right image for your ad, complimenting it with a powerful message and letting people decide if it gets them in the gut or not. For easy access to high quality Indian and international images, log on to

Monday, January 5, 2009

Plan it Right

Time for financial planning, taxes, savings and scrimping. You are likely to see a plethora of financial brands screaming 'choose us' from bill boards and from advertisements. The coming 3 months mean - money, money, money, going out more than coming in unfortunately. For ample exposure and certified eyeballs, these finance companies need that one strong image to say everything they want to say, the copy has almost become immaterial, with images that exude emotion and expression, there seems to be no need for words! Here's saying it for CitiFinancial!