Friday, June 27, 2008 graces international magazine covers

On the topic of ‘right faces at the right places’, I must add that I am seriously considering proposing that tag line for our ‘people’ images. Whenever images appeared in advertisements we felt gratified by that presence, we felt validated for the kind of research and effort we put into image making and most of all we felt proud. Our images are used across American and European business and lifestyle magazines because of their multi cultural, urban feel. Whenever a product or feature is speaking to Asians, they look to us for inspiration. images were used on the cover of a trendy print production based out of Texas, USA. Diya’s Salaam Namaste magazine is targeted at Indian Americans and people doing business with them. From Lifestyle to Bollywood, Diya’s SN has got it all. The features in the magazine are typical of Indian culture and I am sure it makes hundreds of thousands of Indian’s feel more at home, feel more at sync with their country. There are recipes from back home, the fashion scene and best of all the gossip. The most endearing part is the fabulous balance of Eastern culture and Western living that is evident in every article.

With time the canvas is expanding, the usage of our imagery is changing manifold. Fortunately for us consumers are awakening to the potential cost and design benefits of royalty free stock photos. Considering that most creative people try to tell an entire story through one visual, the impact of an image is essential, it should hit home. images tug at the heart, lighten the moment and add class to a product. Producing for an unknown buyer is the real challenge in stock photography. With collections running into millions, there is still a demand for that elusive image we hope we can think up and produce. At that moment the right question to ask is, what does India look like today? Who is she in 2008? And then make images out of the answers. India is fresh, alive, vibrant, wholesome, unique and today India is brand new.

Our images are apt for such publications because they tell stories we have already captured in our images. The love of a family, the bonding of friends, the support system of a community, it is all so ‘India’! The featured images do complete justice to the concept of this magazine. The image complements the words and makes a delectable package for everyday reading.

Thursday, June 19, 2008 image showcase on is happy to announce their collaboration with yet another likeminded, youthful and spirited e-venture, They print pictures, we click them. They even put them on t-shirts, mugs and calendars and we would love for you to have some of our images on that kind of stuff. Makes complete sense! Watch this space for more of & product launches.
is a pioneer in Indian stock photography. Our extensive research and development is evident in our content. Our images are soulful, real and extremely relevant to the current market scenario. Not just in India but the entire world. images are much sought after because they are the perfect balance of east and west. As Indian lifestyle creeps closer to a more westernized landscape, so does the design of products and services, this in turn effects all the images associated with that product or service. Sometimes you need just the right faces at the just the right places, we guess that’s what found on We are always looking for services that complement our images and the plans with are definitely unfolding in that direction.

Whether it is digital imagery or old school analogue prints, photographs are the best way to preserve memories. As life gets busier it is good to have pictures on the go, on your laptop, on your phone and in your bag. For all the long hauls at airports, crawling traffic, endless business trips and tiresome relatives, print your pics now.

Monday, June 16, 2008

Vets for your pets

Veterinarians are not considered just animal doctors any longer. Whether they are engaged in the care of domesticated animals or have dedicated their lives to wilder species, they are a section of medical professionals that usually get involved in this profession for the love of animals over everything else. A good vet will first establish a relationship with the animal in his care and that is most prevalent in vets looking after pet dogs, birds and cats. Since domesticated pets are already humanized to a certain extent, it is important for a vet to develop a personal equation with the animal. Vets consider trust to be a vital component in their treatment technique. Apart from these emotional ties a vet is required to provide basic medical care which includes yearly vaccinations, monthly check ups along with nutrition and exercise advice, emergency care and support.

All vets maintain medical records of the animals under their care. Since pets require yearly inoculations, it is advisable to encourage such record keeping. There are two core vaccinations for dogs, the most important being Rabies vaccine because rabies is a fatal disease that can be transmitted to humans and has no cure. The vaccine is given between 12 and 16 weeks of age, a booster shot is given after one year, subsequently additional boosters are given every three years. The second is the Distemper combination vaccine which includes Distemper virus, Parvovirus, Adenovirus, and Parinfluenza virus. This vaccine is given every 3-4 weeks, beginning at 6-8 weeks of age and continuing until at least 16 weeks of age. The Non Core Vaccines are those that battle diseases from exposure to other infected animals and environments. Their administration depends upon the evaluation of the pet. Bordetella (kennel cough) vaccine is recommended for pets that have exposure to others dogs in their living premises or play areas. This is an annual vaccine depending on the product used and the dog’s degree of risk.

The debate raging these days is whether to administer annual vaccinations to dogs at all. Vaccinations are now being suspected of creating vulnerability to diseases and chronic illnesses like, arthritis, seizures, allergies, gastrointestinal disorders, thyroid disorders, and even cancer. Veterinary experts recommend administering fewer vaccines to dogs now than the earlier norm of yearly vaccinations. How does a vet determine whether or not a dog really needs further vaccination? The answer at hand is called the ‘Titre Test'. The term “titter” refers to the concentration of a substance in a solution. When testing vaccine titres in dogs, a veterinarian takes a blood sample from a dog and has the blood tested for the presence and strength of the dog’s immunological response to a viral disease. If the dog demonstrates satisfactory levels of vaccine titres, the dog is considered sufficiently immune to the disease and not in need of further vaccination against the disease.

Apart from providing the basics of animal healthcare, vets also need to have an ‘emergency care’ unit prepared at all times. Animal emergencies can be more severe and have fewer diagnostics as compared to human emergencies. Vets provide this service by being available 24x7 and/or having the medical equipment and facilities to treat an animal in urgent need of medical care. Specialized emergency Veterinary care includes emergency surgical equipment, diagnostic equipment like x-ray, ultrasound, pathological testing laboratory and recuperation rooms. Enterprising vets have combined this setup with a boarding facility for not just sick pets but also for pets that need a home for a specific amount of time that their owners are away. Though people would love to take their pets everywhere with them it is not a realistically possible. The most basic function of a boarding kennel is to provide a happy and healthy environment for a pet to live in. The staff needs to be loving and patient to help the pet get acquainted to a new living arrangement. The living area should be clean and well ventilated. There should be plenty of open spaces for the animals to play, rest and interact. The feeding area should be hygienic and provide enough space for all the animals to eat peacefully. A vet owned boarding kennel has the obvious advantage of a professional at hand, but a kennel providing the above will surely suffice.

Thursday, June 12, 2008

Yoga for all

My personal experience with ‘yoga’ can definitely qualify as a journey. It started way before the ‘fad’ did and the inconsistency of my efforts is apparent every time Madonna is mentioned in the same sentence as ‘Ashtanga Yoga’. Painful! India is the home of ‘yoga’, it ought to be part of every Indian’s lifestyle and though it is creeping into most Indian homes, there are a lot of potential converts left to target. Every colony and every locality boasts of a yoga center or yoga teacher, though I highly doubt the credentials of some, I am hopeful that after little of recce and user feedback, I may just find the right instructor or school for my hundredth stint with ‘yoga’. What swayed me was the history and theory attached to ‘yoga’ that made it seem so tedious. Now that it is developing as a new age ‘mantra’, I can relate to it better.

Old school preached ‘yoga’, new age instructors help you develop a taste for it, make you a connoisseur, so much more tempting, don’t you think? ‘Yoga’ can be your path to ‘nirvana’ without the ‘righteous’ tag. Take out an hour a day, wear loose, flowy, preferably light linen clothes. Find an engaging environment, it could be your favorite nook in your apartment, the landing of your building staircase, your balcony on the 9th floor or if you are lucky, your 10 acre backyard. If you haven’t picked any of the above, sit on the floor of your room and picture that ‘engaging environment’. Yup, that’s it. Now stretch … that’s my approach to ‘yoga’. Throw in an annual trip to the mountains and my experience is alive again.

References to ‘yoga’ are present in the ancient texts of the 'Upanishads' and 'Puranas' composed in the Vedic period. Patanjali, a Hindu ‘Vedanist’ wrote the 'Yoga Sutra', around two thousand Years ago. The book contains 195 aphorisms or ‘sutra’s’ that explain the principles of ‘yogic’ discipline and practice. ‘Ashtanga Yoga’, a fairly new entrant into the new-age realm was also based on ‘Patanjali’s’ writings. The best explanation I could find was on and it said “This method of Yoga involves synchronizing the breath with progressive series of postures—a process producing intense internal heat and a profuse, purifying sweat that detoxifies muscles and organs. The result is improved circulation, a light and strong body, and a calm mind.” Wow, that’s deep! Now I really want to try it!