The time is NOW

We have all heard about the state of the global economy, we are all living this reality. For all the cynicism you may have collected about the call centers that call you all day, put it all away for a while and seriously consider your savings and investments. The time is now. Simply because the sense of insecurity is fresh and most of us are likely to react only when the times are bad. So we wish all of you better prospects now and forever but that's no reason to be ignorant. For once, listen to what the ad tells you. Sincerely, Photosindia.com.

Photosindia.com in nooks and crannies!

We are always amazed at where our images land up. I know we are globally available but it is still always a pleasant surprise. This image in particular is an in house favourite, the rest of the set is rich, vibrant and very festive, so I can imagine why the design agency selected this one. Whether they are addressing us or our neighbours, I am glad they found their signature images at Photosindia.com.. This ad is from Bahrain!

Get It Right!

Slick campaigns need the right image to make an adequate impact. If you really want your 'copy' to scream, be sure to get your visuals right. Ideal campaigns ride on a healthy mix of words and visuals, grabbing a larger audience. Some people react to strong sentiments woven into interesting text and some just need a picture to move them. The Best bet is to spend time in selecting or creating the right image for your ad, complimenting it with a powerful message and letting people decide if it gets them in the gut or not. For easy access to high quality Indian and international images, log on to www.photosindia.com

Plan it Right

Time for financial planning, taxes, savings and scrimping. You are likely to see a plethora of financial brands screaming 'choose us' from bill boards and from advertisements. The coming 3 months mean - money, money, money, going out more than coming in unfortunately. For ample exposure and certified eyeballs, these finance companies need that one strong image to say everything they want to say, the copy has almost become immaterial, with images that exude emotion and expression, there seems to be no need for words! Here's Photosindia.com saying it for CitiFinancial!

Aiding the Real Estate boom.

The global economic situation maybe facing a slowdown but the same cannot be said for Indian Real Estate. I don't know the demand statistics or the sales estimates these builders have made but I do know that every week there is a new apartment complex added to the burgeoning real estate layout of a suburb/city like Gurgaon. Here too Photosindia.com provides the ideal picture for the future home of hundreds of aspiring, young Indian families.

Photosindia.com on a bestseller!

Monica Pradhan has probably had it up to her neck with comparisons to Amy Tan but that just can't be helped. The underlying emotions, the mothers and their daughters, the cooking and the culture within is all so Tan-esque. The Hindi Bindi Club is being touted as the Indian version of Amy Tan's wonderfully descriptive books about her, her mother, their Chinese heritage and the land of dreams, the US. Catch Photosindia.com on the cover of Monica Pradhan's new offering, The Hindi Bindi Club, that name is almost perfect for Photosindia.com images!

Winter magic with Photosindia.com

Cozy up with warm images of beautiful people. Photosindia.com stocks images to suit every season, be it the hot, hot Delhi summer or the cool environs of the mountains, we have it all. What is interesting is that clothing and lifestyle brands now want an expression, a face, a real person to convey their message rather than a group of mannequin like models dressed in their designs. In an ideal advertising situation, it is better to not showcase designs and patterns as buyers are known to abstain from buying garments displayed in advertisements. Though it is very much the ad that brings the crowds in, it isn't always for the apparel they saw in the ad, it is more for how the model in the ad looks and how he or she makes the buyer feel. Ultimately, you want to feel exactly like the model in those pictures.