Tuesday, October 30, 2007

We are everywhere


Mornings are the best! I wouldn’t ideally say that because I love my sleep but these last 12 months have had a surprise tucked into almost morning, I like getting up just to see that. I am talking about Photosindia.com images in advertisements. Every morning at least a couple of national dailies will carry an advertisement using our images. The newspaper industry thrives on ad revenue, Rs. 2.50 (I can’t even convert that to dollars, it’s a pittance in any country) cannot sustain over 20 pages of colour and information. Having over 18 official languages, the regional papers are an industry on their own, I just read the English ones. The advertisements are becoming more visual, larger and more creative.

Ever since city supplements started and of course colour was introduced, there seems to be a revolution in the quality of advertising. City centric restaurants find more value in creative food photography, Airlines find every profile of passenger they want to portray and since the variety on Photosindia.com is steadily growing, everyone can find something for their creative needs. So far we have been featured in advertisements for International Banks, Financial Institutions, Schools, International Universities, Departmental Stores, Electronics Stores, Mobile Phones, Hotels, Travel Sites, Children’s products, Insurance Companies, the list goes on and on. We have been on Yahoo.com, we are regularly on makemytrip.com, we seem to be everywhere.

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