On the topic of ‘right faces at the right places’, I must add that I am seriously considering proposing that tag line for our ‘people’ images. Whenever Photosindia.com images appeared in advertisements we felt gratified by that presence, we felt validated for the kind of research and effort we put into image making and most of all we felt proud. Our images are used across American and European business and lifestyle magazines because of their multi cultural, urban feel. Whenever a product or feature is speaking to Asians, they look to us for inspiration.
Photosindia.com images were used on the cover of a trendy print production based out of Texas, USA. Diya’s Salaam Namaste magazine is targeted at Indian Americans and people doing business with them. From Lifestyle to Bollywood, Diya’s SN has got it all. The features in the magazine are typical of Indian culture and I am sure it makes hundreds of thousands of Indian’s feel more at home, feel more at sync with their country. There are recipes from back home, the fashion scene and best of all the gossip. The most endearing part is the fabulous balance of Eastern culture and Western living that is evident in every article.
With time the canvas is expanding, the usage of our imagery is changing manifold. Fortunately for us consumers are awakening to the potential cost and design benefits of royalty free stock photos. Considering that most creative people try to tell an entire story through one visual, the impact of an image is essential, it should hit home. Photosindia.com images tug at the heart, lighten the moment and add class to a product. Producing for an unknown buyer is the real challenge in stock photography. With collections running into millions, there is still a demand for that elusive image we hope we can think up and produce. At that moment the right question to ask is, what does India look like today? Who is she in 2008? And then make images out of the answers. India is fresh, alive, vibrant, wholesome, unique and today India is brand new.
Our images are apt for such publications because they tell stories we have already captured in our images. The love of a family, the bonding of friends, the support system of a community, it is all so ‘India’! The featured images do complete justice to the concept of this magazine. The image complements the words and makes a delectable package for everyday reading.
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