Wednesday, August 22, 2007

More than a 'Dream'

I have splendid news in this piece. Our studio has passed its test run of 3 months with flying colours. We officially launched our 6,500 sq. ft. studio in May 2007. Set in the dynamic suburb of Gurgaon, the space is more than a studio, it’s a dream come true. The construction pace was like all such endeavours are, excruciating. Thankfully, Photosindia.com had a fabulous team of professionals constantly striving to get on with the ultimate ‘plan’ - our very own world class studio. The space cannot be explained it has to be experienced. There is an amazing splash of natural light that makes the white walls seem farther, makes the area enormous. It’s everything we need to produce quality imagery, from India to the world.



We can now boast of international standards, handpicked sets, state of the art equipment, plenty of natural light, extremely talented photographers, a team of production staff that only think out of the box … and that little bit extra, passion! Everyone at Photosindia.com is driven by the prospects of the stock photography industry, we are producing signature imagery and we are good at it. With the studio in place, our horizons have broadened so much, that we are flooded with ideas, concepts and themes. The studio seems like a living being, like a part of the team, it has its own energy. The peripherals are perfect too, we have a view of contemporary office buildings at one end and a balcony garden at the other. When the sets are out, the transformation is unbelievable, we have our high school classroom, the next door chemist, a home kitchen and a kids bedroom all in walking distance.


The biggie came last month. We wanted to do the Kathakali shoot and we knew the artist would be wearing an outfit that weighs a ton and makeup that weighs more. He had never worked in a studio and we were just beginning to cover specialty Indian stock. He took 3 hours to get ready, we hit the studio at noon and right there in the middle of the studio was our ‘muse’. It was an awesome sight, his fantastic makeup, his overwhelming garb and yet he seemed so small, almost animated in all that space, with the sun overhead, it was truly a sight to see. We had another quandary to deal with, we needed a motorcycle up in the second floor studio for a concept shot. That was great fun. Lugging that 500 pound piece of machinery up on the set, readying it for our custom shot, getting our model seated firmly on it … all the while we were applauding ourselves quietly.

We had multiple shoots that day. It seemed heavy but in retrospect the team made it all happen. We had frantic studio hands carrying boxes of mobile phones, frenzied art directors readying their shots, make-up artists, hairstylists, prop hands, all this while our extremely calm photographers meditated with the lights. All in all the studio has added a whole new dimension to Photosindia.com pursuit of exquisite Indian stock.

That’s the thing about Photosindia.com, there is always something new and exciting going on. Watch this space for our next adventure and check out the gallery for a sneak preview of all the amazing stuff we have produced since the studio got ready.

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